• Analyze the impact of advertising on product sales.
  • Assess the economic and statistical evidence upon which various advertised product claims are based and challenged in cases before the Federal Trade Commission’s Bureau of Consumer Protection, the National Advertising Division of the Council of Better Business Bureaus, and federal courts.
  • Economic consulting to clients to determine the likelihood that a proposed advertising campaign will be challenged by an agency or a competitor.
  • Estimate damages caused by competitor’s false advertising claims.